Target Market Analysis
The decision to go Asia has been taken! Now the question what markets to enter first will arise. One should not take this decision lightly and probably not base it only on size and theoretical market potential. Japan is the world's second largest medical device market. A wealthy country, a reimbursement system, an ageing population suggest huge market opportunities. Does this mean a company relatively new to the east should start in Japan?

Market classification based on country culture, sales and distribution channels, entry barriers, competition are critical factors of success or failure (CSF's) and will ultimately determine the future distribution strategy. Sound market knowledge based on comprehensive Market research and Competitive Analysis is essential for screening and selecting potential distribution partners.



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