Company Limited (HMC)¡
HMC is a German Company operating out of Hong Kong,
comprising of a multinational team of Health Care Professionals
such as Medical Doctors, Registered Nurses, Biochemists,
RA Specialists, Engineers, Marketers and Management
Consultants dedicated to the Medical device and Life
HMC provides personalized professional services to SME
Medical Devices companies newly entering markets in
Asia or expanding their current sales- , marketing and
HMC¡¯s multilingual team members lived and worked in
Europe (Germany, Italy and UK) Americas (Canada and
USA) as well as several countries in Asia (Hong Kong,
Singapore, Beijing, Shanghai and Indonesia) and have
access to a wide-spread international network.
HMC ¨C your dedicated medical device partner in Asia
Peter Hoyer, HMC's
Founder and Managing Director, is a German Health Care
and Life Sciences Professional with 20 years of International
Business Experience. He has a proven track record and
an in-depth understanding of Sales, Marketing, Distribution
and General Management of Medical Devices and Life Sciences
with a particular focus on markets in Asia. Peter has
established Regional Offices as Legal Entities from
"Greenfield Sites" and managed more than 100
medical devices distributors throughout Asia Pacific.
Peter has successfully built strong brands for medical
device companies and was capable to establish relatively
unknown medical products as the "standard of care"
both in developed as well as in developing markets in
Hoyer started his professional career with Fresenius
AG and Fresenius Medical Care AG (FMC) (www.fmc-ag.com)
in Germany (1991). Already then as the Marketing Manager
Dialysis Products & Services Asia Pacific he was
frequently visiting the markets in China, Japan, Korea,
Taiwan and India. Peter relocated to Hong Kong and helped
establishing FMC's regional HQ's as a member of the
regional leadership team and was in charge of setting
up a sales and distribution structure in Asia Pacific.
Peter moved on to work as the Executive Director and
Lead Consultant of Integra Asia Ltd operating from Hong
Kong and later as the Marketing Manager for Amgen GmbH
(www.amgen.com) in Munich, Germany where he was in charge
of the launch of Aranesp® (Erythropoietin; darbepoetin
The last 6 years Peter
established and managed the DJO/Aircast regional offices
in Hong Kong (www.djoglobal.com), heading the company's
day-to-day operation as Managing Director facilitating,
strong revenue growth for non invasive orthopedic devices.
Peter is an empathetic
business professional, with a hands-on-attitude, able
to motivate and proactively create sustainable growth
for his clients; an accomplished leader and negotiator
with thorough medical and cross-cultural knowledge
as a RN and Teacher for Health Care, Peter holds an
MBA in Strategic Marketing from the University of Hull
as well as an EMBA in International Marketing from the
KS Graduate Business School St. Gallen, Switzerland.
Peter is fluent in German and English and conversational
Dr. Mark Dennison,
Dr. Dennison is Canadian
and in the pharmaceutical, biotechnology and medical
device industry since 25 years. He held various positions
in marketing and general management in North America,
Europe and in Asia Pacific (China, Hong Kong, Singapore
and Indonesia). He may be best described as a multicultural
person with a strong blend of medical knowledge and
a good sense of business acumen. Dennsion has set up
numerous businesses in Asian markets including distribution
networks, subsidiaries, and joint ventures.
started his career in Johnson & Johnson (www.jnj.com)
and was involved in biotechnology. As Product Manager
he was a strong advocate of the "mini-marketing
concept" which he introduced in several organisations
in order to target individual customers with specific
and tailor-made approaches. He has a deep understanding
of the health care distribution channels and enjoys
high level contacts with key opinion leaders in many
countries in Asia.
Early on, Dennison
has recognized that the world is shifting eastwards
and he has helped several small and medium sized enterprises
(SMEs) "going east" with investments that
are within the reach of those companies. Dennison is
not only an expert of healthcare in Asia but also understands
and enjoys the various cultures in the Orient.
He is trained
as a medical doctor and also holds an MBA. He is passionate
about education as one of the key elements of Confucianism
and believes in training and coaching of organisations
under the motto: Never stop learning!
Scott EM Roberts, a Medical
Device Strategic Business professional, assists SME
biotech manufacturers in business growth, strategic
planning, investment partnerships, and internationalisation
Since 1985, he has held director and executive management
roles for major global players including, Bard Inc,
Pfizer HpG , Sorin Group, and Ohmeda (GE). As International
Strategic Business Unit Director, Corporate International
Marketing & Product Manager, and International Sales
Director, he has held decision maker roles in corporate
policy and international strategy.
Scott now dedicates
himself to expansion projects for SMEs, guiding companies
through business planning and growth phases, on to international
distribution networks worldwide. He is also an expert
in OBL and OEM contractual agreements.
His multinational background and his invaluable hands-on
experience with SMEs provide him with the necessary
skills to determine successful pathways for expansion
Scott studied Economics, and has a Master in International
Business from Buckingham Business school UK. He has
been a guest lecturer at International Business forums,
and numerous European universities. He has also assisted
and consulted for USA and Canadian foreign attaches.
|Ms Xing Li
Ms. Xing Li is HMC Specialist
for medical device regulatory affairs in China. Xing
has worked for several foreign companies and has more
than 5 years experience in registering Class I-III medical
devices with Chinese SFDA. Xing has successfully managed
the registration of many Class III orthopaedic implants
and dental products with SFDA including devices with
biomaterial which had never been tested and registered
in China before.
device SMEs often hesitate to enter the Chinese market
due to the complicated SFDA registration process. Xing
believes the critical success factor for SFDA registration
is overcoming the cultural and communication hurdles.
Xing¡¯s experience enables her to help foreign companies
understanding and preparing for common problems may
arise; sourcing for the related evidence for SFDA and
tools for local test centres; and therefore streamlining
the registration process.
Xing possesses strong communication
skills in English and Chinese and is determined to follow
through. Xing has well established relations with SFDA
and its appointed testing institutes in China.
, MSc, MBA
CY is a Sales and
Marketing professional with more than 15 years of work
experience in the medical device and life sciences industry
in Asia. Chan worked in large Healthcare Multinational
Companies (MNCs) as well as for medical device Small
and Medium-sized Enterprises (SMEs) in the Asia Pacific
Headquarters. Chan has a proven track record of effectively
initiating and implementing business development projects
in Asia and possesses strong communication, motivation
and negotiation skills.
work experience includes "on-the-ground sales and
business development" in 27 out of the 30 provinces
in Mainland China. She further managed a large medical
devices distributor net work (>50 distributors) for
different brands in more than 25 Asian countries. She
has hands-on registration and Regulatory Affairs agent
management expert knowledge for medical devices in mainland
China, Korea, Japan and South East Asia.
Medical Device Market Researcher
Wong is HMC's market
researcher and has more than 8 years of working experience
in different medical device companies operating in China.
Wong's experiences include recruiting and managing hundreds
of distributors in Ophthalmology, Home Care, Rehabilitation
and Patient Monitoring Products.
as a clinical doctor, Wong combined her scientific background
with commercial sales and marketing experience. She
has solid expertise in medical device market research,
distributor screening and distributor qualification
|Ms. May Liu
Technology and Human Resources Consultant
is HMC¡¯s IT and Human Resources consultant and has more
than 10 years working experience in IT and 5 years in
Human Resources. May managed numerous IT projects including
design and management of several company-, government-,
community and e-Commerce websites such as online shops,
online banking and government tendering. May had been
in charge of the launch of recruitment, traveling and
education service platforms for large government enterprises
in China, and published articles on e-Commerce in ¡®China
Internet World¡¯ magazine.
years, May has been working as Human Resource director
in a large enterprise in China with several thousand
employees. May uses her experiences and network to develop
the IT and HR infrastructure for HMC.